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Increasing your Salon/Spa Profit

Tara O'Kelly

Working at a salon and speaking with professionals in the industry, I have learned that doing services in the salon/spa is only one way to generate profit.  If you are looking to generate some extra money, with minimal effort, I have researched and spoken with industry experts to help you grow your bottom line.

One way that you can help increase profits is through retail products.  Not just ordering retail products, but also arranging them in an attractive way on your shelves.  You want your retail products to be located near the reception area and you want to rotate product around so that it catches your clients’ eyes each time they come back to the salon/spa.  Also, educating your staff on the products is key.  Offering them discounts on the products so that the staff can try them at home helps in allowing them to speak more intelligently on the product. As well, training the staff to offer clients product before they check out also helps your bottom line.


Gift certificate sales is another great way to increase profit for the salon/spa.  This will attract new clientele and more cash sales, particularly during the gift-giving seasons – Christmas, Valentine’s Day, and Mother’s Day, among others. According to Salon/Spa gift certificate sales are typically 10% of overall sales.

As a salon/spa owner or manager, you also want to ensure that your salon/spa is well maintained and that customer service remains high.  Customer service is one of the most important aspects of maintaining clientele and receiving referrals.  ‘Happy wife = happy life’ in this case, it is same principle with your clients.

If you are interested in any of TOK Beauty products for your salon/spa, please feel free to contact us.

Stay beautiful beauties,