Cleanly Formulated
We strive to use the best quality, plant-based ingredients, while excluding over 2700 ingredients. Learn more about some of the ingredients that we restrict.
Eyes That TOK - Now in Brown!
The same great formula of our original Eyes That TOK - Lash Enhancing Mascara, now available in Brown.
Enjoy 15% off site wide with code CYBERWEEK
New! TOK Creaseless Hairclips
Introducing our new TOK Creaseless Hairclips. A functional and stylish accessory that's a must-have for your daily makeup routine!
New Lip Tonic Shades
Introducing our New Lip Tonic shades: Bloom, Heart, Love and Wild! Explore and discover your favorite shade. Buy 3 or more and receive an automatic bundle discount of 10%
Best Sellers
Lip Tonic
62LETS 'TOK BEAUTY
At TOK Beauty we believe beauty doesn't have to be complicated. We believe it should be and feel straightforward, simple and free.
Our products are designed with the goal of providing high-quality beauty products to simplify your daily beauty routine.
'TOK'ens Of Appreciation
One of the best mascaras on the market!
Jillian Harris
CEO, Celebrity and Blogger
Really love the mascara! It's my new everyday mascara
Michell Bilodeau, Green Beauty Expert
The Social CTV
Your mascara is the bomb!
Niki Hunter
The Green Vanity